Got questions? Let’s make things clearer.
Find answers about our services, how we work, what to expect, and how EBA can support your brand.
EBA FAQs
EBA is a visibility, influence, and ecosystem-building company. We help brands strengthen how they are positioned, communicated, promoted, and experienced through strategy, PR, marketing, content, media, events, digital solutions, and partnerships.
No. Start with the challenge.
Tell us what you are trying to build, change, launch, or improve, and we can recommend the services that make the most sense.
Yes. Many projects need more than one discipline.
For example, a launch may involve brand strategy, content production, PR, advertising, social media, and event amplification working together.
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Yes.
Our services can work independently or as part of a wider solution depending on what your brand needs.
We work with brands, founders, professionals, creatives, organisations, and businesses at different stages of growth, both in Nigeria and internationally.
Yes. We can collaborate with clients internationally through virtual strategy sessions, project management, digital delivery, and relevant local or international partnerships.
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Contact us with a brief description of your brand, project, and goals. We will review your needs and discuss the most suitable next steps.
Public Relations &
Communication FAQs
Brand strategy defines the thinking behind your brand: what it stands for, who it serves, how it should be positioned, what makes it different, and how it should communicate.
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Yes. We can support media visibility through strategic PR outreach and suitable placement opportunities.
Coverage depends on the story, relevance, media interest, and the nature of the campaign.
Depending on the project, it can include brand audits, positioning, messaging, narrative development, repositioning, visual identity development, logo design, and brand guidelines.
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No responsible PR agency should guarantee independent editorial coverage.
We can strengthen the story, identify suitable opportunities, and pursue placements, but final editorial decisions may remain with the media outlet.
Yes.
We can help brands develop communication responses when reputation, public perception, or stakeholder confidence is at risk.
Yes. Podcast bookings are one of the communication opportunities EBA can explore where they are relevant to the brand and audience.
Brand Strategy &
Positioning FAQs
Brand strategy defines the thinking behind your brand: what it stands for, who it serves, how it should be positioned, what makes it different, and how it should communicate.
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Possibly.
A logo identifies your brand visually, but it does not automatically define your positioning, messaging, audience, or wider brand direction.
Depending on the project, it can include brand audits, positioning, messaging, narrative development, repositioning, visual identity development, logo design, and brand guidelines.
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Yes.
We can assess the existing brand, identify what should remain or change, and develop a stronger direction around where the business is going next.
Yes. Visual identity development can include logo design and the visual elements needed to create a consistent brand presence.
Brand guidelines provide direction for how your brand should be presented consistently, including relevant visual and communication standards.
Marketing & Advertising
Our offering includes influencer marketing, digital advertising, billboard campaigns, LED advertising, and related campaign support.
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EBA’s existing offering includes advertising across platforms such as Google, YouTube, and Meta.
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Yes.
The right channel depends on your audience, campaign goal, budget, message, and the action you want people to take.
Yes.
We can help develop and execute influencer marketing campaigns where creators are a good fit for the brand and target audience.
Yes.
Our advertising support includes billboard and LED campaign opportunities.
There is no single budget that works for every brand.
Recommended spend depends on the platform, audience, campaign duration, competition, geography, and objectives.
Media Production &
Event Coverage
Depending on the project, EBA can support event planning and production, short- and long-form video, podcast production and editing, vlogging, behind-the-scenes content, and experience storytelling.
Both.
Our offering includes event production and planning as well as the content and amplification surrounding the experience.
Yes.
Short-form video can form part of a wider production or content engagement.
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Yes.
We can support longer video formats depending on the project and communication objective.
Yes.
Our media-production offering includes podcast production and editing.
Yes.
BTS content and experience storytelling can be built into event coverage so the value of the event continues beyond the day itself.
Content & Creative Strategy
Our offering includes content calendars, copywriting, motion graphics, 3D design, infographics, and campaign visuals.
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Yes.
We can develop content direction and calendars around your communication goals, audience, platforms, and campaigns.
Yes.
Copywriting can support brand communication, campaigns, content, and other marketing needs.
Yes.
Motion graphics are included within our creative capabilities.
Yes.
3D design can be used where it strengthens the creative direction or campaign concept.
Yes.
Creative production can be commissioned independently when that is all your project requires.
B2B Solutions
Our B2B offering supports businesses and agencies that need additional creative, strategic, production, campaign, or specialist capacity.
Yes.
We can plug into an existing team or project where additional expertise or execution support is needed.
Yes, where appropriate.
This allows agencies or businesses to access EBA capabilities behind the scenes as part of their own client delivery.
EBA’s B2B offering includes access to a wider network of service providers where a project requires expertise beyond the immediate team.
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Yes.
We can take responsibility for a defined area such as creative production, media, events, content, or another agreed scope while working alongside other partners.
Yes.
EBA can help facilitate and support collaborations where there is a strong strategic fit between brands.
Website Development
& Management
We can support brand, corporate, business, campaign, portfolio, and landing-page website projects depending on the client’s needs.
Yes.
Website projects can include planning, UX/UI direction, design, development, responsive implementation, and launch support.
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Yes.
We can assess an existing website and redesign it where the brand, user experience, content structure, or functionality needs improvement.
Where an appropriate content-management system is used, the website can be structured so authorised team members can manage routine content updates.
Yes.
Responsive behaviour across desktop, tablet, and mobile should be part of the development process.
Yes.
Website management can include ongoing content updates, maintenance, backups, performance checks, and other agreed support.
Yes.
Maintenance can be arranged as ongoing support depending on the scope of the website.
Timelines vary according to the size of the site, content readiness, functionality, feedback cycles, and the complexity of the project.